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When you stop and think about it, there are far too many processes that can go wrong in our web businesses and create negative results. If there is any one special factor of online marketing that seriously needs to be correct it's got to be market research. We will take a small risk here and state that a high percentage of net businesses never carry out any useful market reseach. We also strongly believe that most market research performed is not as good as it could be, and usually the results are not used as well as they could be. Probably the most important impact, or result, of reliable market research will involve the areas of talking and positive influence on your market. If you're able to get this part done effectively, then you can experience more conversions in all you do in your marketing and advertisiing.

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