a16z Podcast: Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products
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Nir Eyal and item
Hunt's Ryan Hoover, the authors of "Hooked, How to Build usage-Forming products," discuss the theory and pattern of the book as the publish date of a new edition approaches. Nir lays out the four steps livelong to any custom-forming item
-- causing, accomplishment, reward, investment -- and Ryan describes how those unchanged steps apply to the colorrapid-whole product Hunt.

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