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Monthly Sock Subscription
The developments of new products are not only based on original and creative ideation in the conception or form of the same but also can be thought of in the other of the "Ps" of the marketing mix: Promotion.
Just this way was the new and surprising business idea of Sock Fancy was born. A monthly subscription of socks that is breaking with all the established schemes. They want to change the behavior of the consumer while buying socks by taking advantage of new trends in the taste and showing what is hidden between the pants and shoe.
A few years ago, Social Sock Club revealed the tendency to teach the people and let the trend of socks spread to a wider audience. The sock has now, taken the center stage in men's fashion, that's a fact, and now it has to take advantage of it.
Creativity in the style of Marketing Lateral, since as we said before, Sock Fancy tries to change the consumer buying behavior when we talk about socks. If you take a look at your sock drawer for sure you find one or another with a torn tip or a ball on your heel, right? Maybe it happens for a simple reason, which has motivated these entrepreneurs:
"Going out to buy socks at the mall or any surface is not a pleasure. It laziness or not even remember. "
Why not make life easier for the consumer?
That is, giving prominence to one of the six Lateral Marketing techniques we find INVESTMENT (instead of the customer coming to me, I go to his house), or even the EXAGERATION (instead of buying socks in a timely moment, buy them on a regular basis).
Hence, this novel way of buying may be born. Monthly subscription of socks for consumers looking for differentiation. Creativity in distribution that gets a great product amazing.
And if monthly subscriptions are your thing, you may also be interested in Pillow Play, monthly podcast subscription with erotic tips, which I talked about a few weeks ago.

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