The Magento Google Analytics extension provides a high level view of key data points on the activity in a merchant's store. It enables retailers to track site traffic as well as conversions. Its data collection and management provides a comprehensive view of customers, and this opinion can be customized for individual requirements. Merchants can track all key data points like average purchase value, conversion rates, average cost, earnings, call-to-action clicks, time on webpage, and so forth.

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