Blue Ocean Strategy (Unabridged)
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Winning by inoti competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.p

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrows leading companies will succeed, not by battling their rivals for market share in the bloody red ocean of a shrinking profit pool, but by creating blue oceans of untapped new market spaces ripe for growth.p

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:br
li Reconstruct market boundaries
li Focus on the big picture
li Reach beyond existing demand
li Get the strategic sequence right
li Overcome organizational hurdles
li Build execution into strategy

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