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  • Prentice Capital Management LP "Founded in 2005 by Michael Zimmerman, Prentice Capital Management is an hedge fund based in Greenwich, Connecticut where we seek to enhance our clientsâ investment funds by carefully examining market and company fundamentals, focusing on the US consumer and retail sectors, which is our area of expertise. We see many opportunities for value-based investing in these sectors, particularly in the United States, which is the engine of innovation and high-tech product development for high-quality consumer goods. We see a great deal of opportunity for growth not in publicly traded companies, but also in private firms where there is often the greatest opportunity for capital appreciation with some of the highly innovative startups that are developing the consumer products of the future. There are tremendously disruptive consumer technologies in development these days, and we seek out those companies to invest in which we feel have the greatest potential to bring revolutionary new products to the US consumer market." Prentice Capital Management LP 33 Benedict Place, 2nd Floor, Greenwich, Connecticut, 06830 +1 203-302-2430
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