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Why Outdoor Advertising is ImportantIn his early experiences the beginner often rushes headlong down paths that either end in a cut de sac or a barren waste.
Quite probably the most extraordinary thing about advertising may be the remarkable tendency of the "new chum" to take one of the ninety-nine wrong turnings, notwithstanding the truth that the finger- post of experience points to the street of success with a clearness that can't be mistaken.
What is AdvertisingGreat strides have been created by advertising lately, but we've not yet got right away from that tiresome question, "Does Outdoor advertising, pay?" which is still possible to get business men who'll tell you that "Advertising will not pay.'