My name is John and I realy like music, the best for me is Cardi B, Tygo, Drake, Gucci Mane, Jay-Z, A$AP Rocky, Kendrik Lamar. And I want to tell you some interesting news.
Back to Rap: Street Music New Trend in Hip Hop
When Kanye West stood alone as the final act on the MTV stage in a dark grey suit equipped with a broken heart plastered neatly on his chest to debut the hip hop hymn Love Lockdown, you got the sense that something epic was happening; and epic it was. Besides being an incredible performance, Love Lockdown hummed in the melody era of hip hop. But 4 years later, the model seems to have shifted again and street music is now on centre stage dominating the hip hop airwaves.
Rap Music Back on Track
The global success of Drake can be seen as the catalyst for the past half decade of auto-tuned verses and drawn out melodic choruses. But a day spent listening to satellite radio will kill any concerns rap fans had that the auto-tune era was here to stay. Rappers have gone back to, that’s right, rapping. And all the hottest hip hop songs right now are proof of that. Pusha T’s Exodus 23:1, Meek Mill and his Dreamchasers series, Slaughterhouse with My Life, Kendrick Lamar's Recipe, and any 2 Chainz song can be heard bumping out of car radios or at summer time BBQ's. Don’t think that this new surge of street music is relegated to the underground. Arguably the hottest song of the summer right now is Mercy with Kanye West and the G.O.O.D music family. The chopped and screwed hook is on the billboard top 15 and quickly gaining speed. And with Interscope signing Chicago rapper Chief Keef to a deal reportedly in the millions based primarily off his street single I Don’t Like, then it’s not difficult to believe that this trend of, dare we say, “gangster rap” is in full motion.
Street Music Here to Stay
Now let’s not get out of hand. There’s no rapper screaming “F” the police and causing riots in the streets, but it appears that rap has taken a step back, which is really a step closer to its foundations and its intimate connection to the streets which it was conceived. This type of aggressive music has always existed in hip hop, but has slowly been pushed away from the mainstream. But when popular rappers the likes of Drake (Stay Scheming, Motto) and Kanye West (Way Too Cold, I Don't Like Remix) appear to be embracing this change, then it’s inevitable that the rest of the industry will follow suit.
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