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Is that an Apple iPhone or Ford Motor Edsel?
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Product launches can be a tricky thing.

Have a good product enter the market at the right time with the right message and it can be successful beyond imagination. Conversely, if you have a product with a poorly defined audience and a confusing message, it can be a huge setback.

Think of Apple's iPhone a little over a decade ago and Ford Motor's launch of the Edsel line about 60 years ago.

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