In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.
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