MBA538 Free Trials vs Money Back Guarantee Plus Free Ride Friday
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http://100mba.net/show - What's the difference in revenue when you do free trials for your products or services versus doing money-back guarantees? Which one makes you the most money and which one has you keeping the most money when it's all said and done and you've accounted for refunds? Should you allow a test drive with your product or service before the purchase or should you charge first and provide a refund in a certain amount of time if customers decide to not continue with your product/service? Let's see the difference, advantages and disadvantages in today's lesson! Press play!
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