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Making The Message Why Ge Took A Big Bet… on podcasting

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If you think telling a tech brand's story has to be a boring job, just talk to Andy Goldberg. His job is anything but boring.

As the Chief Creative Officer of GE, Andy's led the charge in developing new stories on emerging platforms -- and broadening General Electric's brand reach in the process.

So far, it's been working incredibly well. One of Andy's more recent efforts was launching a podcast called "The Message." In the few weeks after launch, it shot up to the top of the iTunes charts, beating out hits like "Serial."

On today's show, Andy shares advice on how to actually push a brand to explore these new, creative pursuits while still staying true to a company's roots. [And What’s Next ]

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