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Create Viral Marketing CampaignCreating a Viral Marketing Campaign
Creating a viral marketing campaign, while not difficult, does take careful planning. You must be strategic and clearly define your goal (or goals) as well as the means you will use to achieve them. Here are a few simple steps to follow that will guide you through the process of creating and devising your viral marketing campaign.
For example, if you write a blog post as part of your viral marketing campaign, you can then drive people to read the post by tweeting about it, as well as emailing the link to your list.
Another example might be, if you create a video and post it on YouTube, you can drive traffic to the video by sending the link as a download or embedding it on your Facebook wall. Do you see how this all weaves together so beautifully? That is why viral marketing has become such a strong force to be reckoned with in and among the online business community. It truly is a powerful way of communicating, advertising and doing business. Now, more than ever before, we have the ability to communicate in real-time in such a way that it carries a single message to millions within seconds.
While marketing, in general, has its limitations, the possibilities are endless. It’s up to you to make the most of your messaging and turn your target market into paying customers. And remember, it's not only about them. It’s about who they are willing to share your message, your product, your business with. That is the essence of viral marketing. Keep this golden rule in mind and you will be on the path to success… or to going “viral” as they say.