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One of the most erroneous misconceptions about business is that businesses exist for profit making, but when we look at the mission statements of some of the worlds most successful enterprises, we see that profit making is only a by product of the main purpose of business.

For instance, this statement is written on the walls of all Microsoft offices in the world - "At Microsoft we work to help people and businesses all around the world reach their potential".

Profit making in business is a by product of meeting customer needs satisfactorily. The Oliver Twist Effect is being used by the world's biggest corporations to meet their customer's needs and this has translated into huge profit rakings. The Oliver Twist Effect Will Show you how these corporations turn first time buyers into lifelong customers, who keep coming back for more. Enjoy!

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