Tom Costello is a business owner, consultant, and author whose career encompasses more than 20 years of experience in the hospitality and travel industries that includes startups, strategic business planning, P&L management, branding, sales, marketing, social media, e-reputation management, technology development, channel distribution, vendor and third-party relations. <br />
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As the Principal of Groups International, a meetings and events management company, Tom drives the strategic growth of the company in the areas of sales, marketing, brand image, social media, and vendor relations.<br />
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In addition to launching Groups International in 2006, Tom co-developed a patent pending web-based meetings and events solution, iGroupPlanner™ and introduced Hotelmine™, an online direct connect booking channel for hotels.<br />
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Tom recently expanded the company’s services to include iGroupAdvisors, a performance improvement consulting firm, that enables hotel general managers and sales managers to effectively communicate their hotel’s value proposition and generate more revenue through a variety of services that include new business development, the “Mapping the Course” workshop, social media sales mining, online reputation management strategies, and customer assurance programs.<br />
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Tom is a recognized thought leader and is the author of “Prepare for Liftoff - How to Launch a Career in Sales”.<br />
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Tom has been quoted in USA Today, Hotel Management Asia, TalkHotels, and Franchise Times and his columns appear in American Hotel & Lodging Association, HospitalityNET, Hotel Interactive, HotelMarketing.com, eHotelier.com, Tnooz, HSMAI Foundation eConnect, Corporate Venues UK, Hotel Industry Magazine UK, Business 2 Community, Hospitality News, Hotel Online, World Hotel Magazine, SalesJournal.com, and Starwood Hsyndicate. <br />
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His blog, The Advisor, is read in 103 countries.

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