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Using The Four Sustaining Factors For Gr…owing your business

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#72 - In this episode, Travis introduces us to the successful entrepreneur, author, consultant, and overall expert Jeffrey J. Fox. Jeffrey is the founder of Fox & Company, a consulting and management firm whose aim is to help their clients increase their sales and improve their marketing in order to grow their business. He also authored 11 bestselling business books that has helped thousands of entrepreneurs worldwide with their business in their path to successful entrepreneurship.

Travis and Jeffrey shared valuable lessons that focus on how can products be valuable to consumers and how to market them effectively. Jeffrey explains his concept of Dollarization, which is increasing value to your product, making it more beneficial to the consumer and consequently, more appealing than your competitors. He explains that showing that your product exists and increasing your product’s economic value is the key in getting and keeping your customers. This podcast will surely benefit entrepreneurs in their quest of establishing their brand and gaining success in their business.

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