#66 - In this episode, Travis interviews successful entrepreneur and creative business owner Lori Saitz. Lori is the creator of Gratitude Cookies and turned it into the famous gift that everyone’s familiar with and has become a requisite for smart business owners. Now Lori concentrates on increasing the scope of the Gratitude Cookie and the concept of saying thank you to clients.
Travis and Lori shared important points namely showing gratitude to clients to not only ensure satisfaction but loyalty as well. Also, they discussed about the 5 steps to a successful follow-up campaign of appreciation and several aspects of business that will help you take your business to the next level. These includes avoiding gift giving during big holidays like Christmas and Thanksgiving, getting the feel of your client’s lifetime value in determining how much you’ll invest in them as well as determining how often you should give, setting up a process to ensure its continuity, and finally, making a spreadsheet to keep track of all the important information. These are just some of the things that Travis and Lori shared and surely, entrepreneurs could easily apply in their business.
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