Using explainer videos to increase sales
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#64 - In Episode 64 of “Diamonds in Your Own Backyard: The Entrepreneurs Radio show,” Travis and Sandra are going to be chatting with Lee LeFever, founder of Common Craft and author of the book, “The Art of Explanation.” In the episode, Travis, Sandra and Lee talk about the explainer video industry and what it takes to be able to explain ideas effectively. Lee goes on to share important pointers and valuable tools, as well as his process for creating explanations that people can easily understand and apply on their own.

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