Reverse Engineering Beauty To Grow Your …customer base

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#84 - In this episode, Travis talks with successful designer and internet entrepreneur David Kadavy. David is a well-known writer and blogger as well as a sought after speaker. His book, Design for Hackers: Reverse-Engineering Beauty has been a top selling book in Amazon and has helped thousands of people create an attractive and well-designed website through balanced and clever visual design.

David and Travis also discussed about various topics such as the importance of design and user-experience in creating your website and this would create an image for your business that consumers will take seriously. David gave his take on the common design strategies that help create an impact on websites.

Communicating with the designers and establishing the objectives of the business is one thing, another would be creating a hierarchy for competing elements in your design. Simplicity also goes a long way in creating a visually appealing and understandable website layout. These are just some of the things that David points out as he and Travis talk about the importance of design and how it works for your business.

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