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Jon J. Cardwell, as a pastor to a small, rural congregation in Anniston, Alabama, he supplements his income passively through online book sales and actively as a digital business consultant for local businesses, helping business owners enhance their personal brand through printed and electronic book publishing, as well as marketing themselves, their books or their businesses via savvy marketing and copywriting.

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  • Marketing Strategy - Cultivating Customer Loyalty
    Marketing Strategy - Cultivating Customer Loyalty Discover some helpful marketing strategies for cultivating customer loyalty in order to be THE BUSINESS in your local area when someone thinks of your field of expertise. By cultivating customer loyalty, you not only retain a valued client, you instill in their hearts and minds the trust they’ve already gained from you in previous purchases, whether it is stellar service or a prime and prominent product. Thus, you promote more than just a word-of-mouth campaign; you create a team of eager evangelists who laud your business to others.
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