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Is Advertisement Necessary

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He could not talk to more than one prospective buyer at a time, whereas the advertisement in the newspaper or magazine has thousands and sometimes, an incredible number of tongues conveying the firm's message within a couple of hours to people living hundreds of miles apart, and telling the story, too, as the firm could have it told. The over-zealous, outside salesman, anxious to in- crease his earning capacity, is likely to make irresponsible claims that eventually injure the producer's name and damages his reputation, but printed salesmanship tells the firm's own story at all times, keeps in closer touch with the client, and protects the customer from misrepresentation and dissatisfaction.

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