Zee Marathi Jagruti also known as Jagruti, is an initiative by the television channel Zee Marathi to empower women. The word Jagruti means awakening and that is exactly what this initiative is all about. Using various medium like outdoor events, social media and awards Zee Marathi Jagruti aims to inspire women to grow, learn and empower themselves in order to become independent.
Zee Marathi Jagruti organizes various events events in strategic locations in Mumbai, Pune and Sangli. Through these events they strive to create awareness among women who are in the age-group of 25-30 on various topics like the internet. Rooting at the basics they aim to instigate an encouraging attitude among them.
Jagruti also hosts Unch Mazha Jhoka (UMZ) awards annually, 2016 being its 4th year. These awards encourage women who have struggled and achieved in their respective fields. One of the winners in 2015 Pooja Ghansarwad lives in a Hindu Crematorium in Beed. She said in a newspaper interview, “I witnessed many cremations when I sat outside and studied. But I concentrated on my studies. I would study seven to eight hours a day." She was felicitated with the Unch Mazha Jhokha award in the Education Category.
Source - Wikipedia
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