Rob Rhinehart, like most startup entrepreneurs, was strapped for cash and time as developed his ideas and ultimately a company. What stood out to Rhinehart in that all-consuming and ongoing process was the contrast between all the things in his life that technology had made more convenient and cheaper -- basically everything powered by smartphones -- and what he felt was a process still trapped in our agrarian past: sitting down for a meal.
Out of that observation came Soylent -- nutrition in powder or ready-to-drink form, that substituted for Rhinehart the lousy ramen or frozen corn-dog meals he was subsisting on.
Better, faster, cheaper -- Soylent has all the trademarks of good tech -- but are we really going to start drinking our meals? Rhinehart joins this segment of the pod along with a16zâ€™s Chris Dixon, who led the firmâ€™s investment in Soylent, to talk about where Soylent might fit into our lives ... and what it means for the future of food as well as earth's resources.
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