Efrain Escudero UFC exclusive
â€œDespierta tu Instinto Guerreroâ€ (Awaken Your Warrior Instinct) festivities from Sept. 13 through Oct. 13
The UFC is inspiring its fans beyond ethnicity or gender to awaken their warrior instinct or Despierta Tu Instinto Guerrero by giving them the opportunity to unite with their favorite fighters and personalities in celebrating culture, tradition and the fighter within them.
With more than 40.3 million UFC fans around the world, 18 percent of the UFCâ€™s total fan base is Hispanic, outpacing major U.S. sports leagues including the NBA, MLB, and the NFL in concentration of Hispanic fans.
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