http://100mba.net/show - Consistency is key, in business as in life. Today, we discuss how to create the consistency in your customers' experience that will keep them around for the long term. Consistency breeds familiarity, and familiarity breeds trust. By keeping it simple and sticking to a few key principles, you can make sure that every customer who comes your way knows exactly what they'll get, every single time. Click play!
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