Today on the show I sit down with Gene Baur â€” activist, best-selling author and president & co-founder of Farm Sanctuary, the first animal rescue organization dedicated to farmed animals. You might have seen him in the documentary Forks Over Knives. And Iâ€™d be remiss in not mentioning his is a pretty darn good marathon runner prepping for his first Ironman this summer (on a plant-based diet of course).
Iâ€™ve had plenty of vegans with strong points of view on the program. But this was the first time I have interviewed a true animal rights activist. Iâ€™m certainly not an expert in this area, but Gene is such a great guy, he made it easy.
Iâ€™m the first to admit that my original reasons for going vegan were far more selfish than ethical. But the more educated I become about how our food system functions to deliver meals to our plates, the more sensitive and attuned I have become to the indelible power of marketing; the extraordinary lengths to which BigFood and their adjuncts on Capitol Hill will go to keep the public immunized from the harsh realities of factory farming; and the unnecessary and horrific treatment of farm animals that inevitably results.
Please understand â€” I take no moral high ground. But as my awareness of this issue continues to broaden, I do feel a certain imperative to cast light on what I perceive as exceedingly cruel abuse on a systemic level. In my very humble opinion, our current system is both untenable and unsustainable in the long term. There is a better way. And Gene is a great ambassador of a worthy message warranting our objective attention.
If you come to this interview with a different perspective on this issue, I understand. And itâ€™s fine. Believe me, I get it. I ask only one thing â€“ that you please listen with an open and mind.
Thanks. And enjoy the show.
We are working hard on putting together a line of super groovy PlantPower-themed attire. First up will be a t-shirt design, which we should have ready to print in the next two weeks â€“ Iâ€™ll share the design as soon as itâ€™s ready. If you know me, you know I love good design, so rest assured it will be cool. And this t-shirt can be yours for FREE. Hereâ€™s how to win:
1. If you havenâ€™t already, â€œLikeâ€ my Facebook Page, follow me on Twitter and Instagram (@richroll on both) AND YOU MUST leave a comment on the iTunes page for the show HERE (unless you have already done so). Iâ€™m not saying what you should write â€“ thatâ€™s entirely up to you.
2. Take an interesting photo of yourself either: a) reading Finding Ultra; or b) listening to the podcast;
3. Upload the photo to Instagram, Twitter or Facebook;
4. Tag the photo with my name AND the hastag #plantpower
Iâ€™ll sort through the postings and pick the best â€” and this is important â€” MOST CREATIVE PHOTO and pick a winner.
Farm Sanctuary on Twitter: @farmsanctuary
Farm Sanctuary: Changing Hearts and Minds About Animals and Food, by Gene Baur (Simon & Schuster)
Iâ€™m a Runner: Gene Baur (Runnerâ€™s World Magazine)
â€œWhat Came Beforeâ€ featuring Steve-O: The Truth About Meat and Modern Farms for Farm Sanctuary
Gene Baur on Twitter
FINDING ULTRA PAPERBACK IN TIME FOR FATHERâ€™S DAY
Hey â€“ you gotta get dear old dad something for Fatherâ€™s Day, right? Well, I have just the thing. Finding Ultra just hit bookstores and online retailers in paperback. And itâ€™s cheap - just $12.45 on Amazon right now. What the heck, right? Thatâ€™s like a one cold pressed juice at Whole Foods; and will hopefully be even a bit more nourishing. Then tell a friend.
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Thanks for listening!
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