â€˜Making money is a happiness. And thatâ€™s a great incentive. Making other people happy is a super-happiness.â€™
These are the words of Muhammad Yunus, the Nobel Peace Prize-winning Bangladeshi economist world-famous for starting the microfinance movement. That movement is just part of Yunusâ€™s mission to â€˜put poverty in the museumsâ€™. A charismatic visionary, as much at ease with global leaders as he is with the poorest of street beggars, Professor Yunus believes every person can play a part in reducing poverty. And they can do this not by writing out a cheque to a charity or through hard-headed capitalism, but by means of a model that lies somewhere between the two. He calls this model social business.
As Professor Yunus likes to explain it, social business isnâ€™t just about helping the poor â€“ it can also help to change us. When we put on â€˜social business glassesâ€™ we start looking at the world and thinking about it in new ways. We bring fresh insight to our conventional profit-maximising companies and become more multi-dimensional, happier human beings in the process.
We were joined by Professor Yunus in London on 4th March 2015 as he explained how Yunus Social Business is helping social businesses all over the world â€“ and how we too can become part of his movement.
The event was chaired by the Caroline Daniel, Editor of the FT Weekend.
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