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Behind Apples Success An Unprecedented F…inancial model

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Most people know Apple as one of the richest and most successful companies in the world, but it wasn’t always that way. In 1997, the company suffered a near-death experience that caused it to completely reimagine itself. The result was a new line of products and a totally unique financial model that has since led to unprecedented success. Professor Mihir Desai explains the genius of the financial wiring behind the inventors of the Genius Bar.

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