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Quite a fewnew physical therapistsmayaskhow a number of practice-owningmarket participantsare rolling in dough and new patients, considering the fact thatrecently openedfacilitiesquite frequentlystruggle to get off of the ground. Physical therapymarketing is much harderthan it looks. The typicalPTfrequentlycan graduatewith a ton of debt because ofthe basicprice tagwithaprofessionaltraining. And yetimaginethe cost tomaintaining an facility, rising taxes and alsounforeseenburdens withthechiropractor or PT

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