The Influential Activist: The Science of Opening Minds and Win

Do graphic images help or hurt us in persuading people to adopt more animal-friendly behaviors like going vegetarian or boycotting fur? Which approach will create more change: an 'abolitionist' message (promoting only veganism), or a more varied approach that sometimes urges incremental changes? Why do most Americans oppose factory farming yet eat factory farm products? How can we get members of the public to do what we want: go vegan, volunteer, donate money, etc.? And how can we as animal activists do the most good for animals? Nick Cooney: Founder and Director, Humane League of Philadelphia