People pay for convenience. In fact, the Journal of Economic Perspectives found that consumers are willing to pay 20% more for a product purchased at a convenience store.
Kevin Gibbon, the founder of Shyp, experienced this firsthand during his college years as an eBay PowerSeller. During that time, there was one major inhibitor on his businessâ€™ scale: the shipping process. Kevin decided to take matters into his own hands, and started Shyp, an uber-convenient shipping service.
In this live-recorded show, HubSpot CEO Brian Halligan chats with Kevin about how heâ€™s tapped into peopleâ€™s need for convenience to rapidly expand his business.
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