http://100mba.net/show - We know content marketing works. But what kind of content works the best? In this episode, we discuss the two most effective things you can offer your customers: free online video courses and free e-books. Listen in and find out why these are the most popular forms of free contentâ€”and which one has the highest conversion rates. Itâ€™s all about the value and the analytics. Click play!
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