Loyalty programs are well known in the South African environment. And with banks and insurance companies at the heart of the rise, Ebucks, UCount, Multiply and Vitality, to name a few, have become household names. But these are all tied to big business, and there's a gaping hole in the small to medium enterprise. And this is where serial entrepreneur Doug Reed's Loyalty Specialists comes in to play. Formerly from Vox Telecom, Reed is putting programs in place for the segment of the market that are unable to goalone. It's a novel disruptive idea, and Biznews' Alec Hogg sits down with him, unpacking all that there's to know about these 'reward' programs.
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