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Video marketing shot to popularity like a rocket a few years back, and it is still very well-known for a lot of good reasons. Needless to say you can find some markets that do not enjoy videos in their inbox, so just keep that under consideration when moving into fresh markets. As an example, the more professional types of markets still may prefer to read a well written email or article. Conversely, there are still quite a few markets and people who like getting videos. Remember that you can use video to your benefit because it gives you greater power to engage your audience. There is some sort of additional social component to it, or it at the least could be there.

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