Making great music takes a lot of effort. It also costs a lot of money.
But you’re passionate about what you do. You love making music. You can’t imagine doing anything else.
So you push ahead in spite of any difficulties that have come up – issues with band members, financial difficulties, stolen or broken instruments, and so on.
So when you put your music out into the world, you expect people to take notice. You imagine your fans listening to your music and liking it so much that they begin to share it with their friends.
You dream about your music spreading like wildfire. You see yourself getting reviews and write-ups in prominent magazines. You envision getting offers to perform at major festivals. You dream of fans lining up to buy your merch at every show you play.
But this isn’t an accurate depiction of reality, is it? If you’re reading this, what I just described probably isn’t what’s happening any time you put out a new release.
It’s important to have a great product – there’s no doubt about that. But as strange as it might sound, great music just isn’t enough.
In the world we’re now in, attention is the new currency. There’s a lot of noise out there, and unless you can rise above it, nobody is going to give you their attention.
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