In this interview Adrienne Marsden explains how businesses can tune in to the local community and become more ethical and socially responsible.
It takes moral courage to do this and also live up to the standard you set. When she reads out one of VW’s core values you begin to understand how important it is to practice what you preach.
Whereas Lidl, she points out, have shown ‘moral courage’ by announcing that every member of staff will be paid a living wage. In their way, they have hooked into the idea of improving their relationships not only with staff but also their customers.
Adrienne also explains how this attitude can be spread across your supply chain and by joining the Business Collective you’ll be displaying your ethical credentials to everyone.
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