Sock fancy subscriptions monthly socks ?
That is, giving prominence to one of the six Lateral Marketing techniques we find INVESTMENT (instead of the customer coming to me, I go to his house), or even the EXAGERATION (instead of buying socks in a timely moment, buy them on a regular basis).
Hence, this novel way of buying may be born. Monthly subscription of socks for consumers looking for differentiation. Creativity in distribution that gets a great product amazing.
And if monthly subscriptions are your thing, you may also be interested in Pillow Play, monthly podcast subscription with erotic tips, which I talked about a few weeks ago.
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