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"What Barbour Clothing Will Evolve Into The Future
Barbour has always carried its traditional emblem despite moving forward through many decades. This traditionalist style is characteristic of Barbour. However, as technology evolves and new materials are developed, Barbour will certainly be one of the first brands to exhibit the use of such fabrics. The wax waterproof Barbour jacket is a genuine feature that many recognise as being associated with the Barbour brand. Buying more than one style of Barbour jacket is a luxury if it is affordable as no two styles will ever speak the same language. With autumn, spring and winter showing its coldest flavours, a jacket brings a sense of comfort when the cold is bitter and it is impossible to think or operate. Barbour brings a sense of being wrapped in luxury, almost gifting a British persona to the wearer. Its highly unlikely Barbour jackets will evolve into a futuristic style. It would contradict the brand. However clever subtle tweaks to materials will carry the brand into future decades to tickle the style of the future generations. Barbour speaks heritage and preserving it through its growth. Protecting Barbour’s heritage will continue to lay the path for it on clothing rails and catwalks. The more we move into a futuristic world, Barbour will follow in its footsteps showcasing its heritage as its style is preserved without any threat. Being a family owned business is what makes it stand out the way it does and as long as the family generations continue to maintain its heritage, Barbour will always remain strong and go far."

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Idragno
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