#129 - Perry S Marshall is a marketing strategist, entrepreneur, and author of several books, most notably the bestsellers Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising.
More recently, he’s applied the 80/20 Principle to more facets of business than any other author, being the first to expand on 80/20 as an infinite fractal law of nature. 80/20 is the central lever for nearly every profitable strategy in sales, marketing and business. His book 80/20 Sales & Marketing is required reading in many growing companies.
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