#71 - In this episode, Travis interviews Braden Kelley. Braden is a successful entrepreneur and founder of the fastest growing innovation portal innovationexcellence.com as well as a trusted consultant and speaker when it comes to innovation and marketing strategies. His expertise in the field of innovation and marketing has helped hundreds of entrepreneurs improve their business and take it to the next level.
Travis and Braden shares their knowledge and know-how in using innovation to refine and improve your business. They pointed out how entrepreneurs should create goals for innovation and define what innovation is to them. This would help entrepreneurs in successfully create ways of innovating their products and be more competitive in today’s cut-throat market. Braden also gave 3 components in achieving innovation success and these are value creation, value access, and value translation which they thoroughly defined and explained. These are just some of insights that Braden and Travis shared on the value of innovation that entrepreneurs should take into account in their business today.
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