#88 - In this episode, Travis speaks with successful entrepreneur and best-selling author David Meerman Scott. David’s road from corporate employee to a successful entrepreneur hasn’t been a straight line. However, as he turned his unfortunate situation to an unexpected opportunity, David’s perseverance and positive thinking transformed him into the marketing and business success that he is right now.
Travis and David gave various learning points to the listeners as they shared the secret on how to become the best in your marketing niche. David encourages budding entrepreneurs to concentrate their marketing efforts on creating the best web content that their target market is looking for. According to him, entrepreneurs should concentrate on creating content that would be beneficial but related to their customers instead of solely introducing themselves and what their product is about. Employing professional help in creating your content is also necessary to ensure quality in the things you present to your customers. These are just some of the things that would surely interest entrepreneurs in today’s episode of the Entrepreneur’s Radio Show.
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