#128 - In this episode I explain a critical truism that dictates why a large number of good businesses are struggling and many others are going out-of-business in this new economy. What steps you should take to overcome this problem and increase the profitability of your business. I share my formula that we’ve used to condition our prospects to know like and trust us before they’ve met us. We also use this strategy to charge considerably more than our competition for similar services and still win a large majority of the business while dominating our market. We discuss difference between value buyers and price buyers. And much more.
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