#59 - In this episode, Travis and Sandra had a very interesting and informative talk with social media marketing consultant, well-known author, speaker, and popular online entrepreneur Jay Baer. Jay is the owner of the popular social marketing website Convince and Convert as well as author of books like The Now Revolution and his upcoming book Youtility.
Jay, together with Sandra and Travis, share valuable insights on the concept of doing marketing that is so useful, people would pay for it. One way would be to focus more on giving content than just promoting or selling your product and that is to provide valuable information in order to allow customers to see the value of your services. Jay also points out that entrepreneurs should focus more on customer retention rather than just customer acquisition, because these are people who are more likely to buy your products as oppose to those customers who just knew your company and services for the first time. These are just some of the things discussed in this episode and entrepreneurs would certainly benefit on Jay’s wisdom on creating powerful marketing that actually works in today’s competitive market.
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