#166 - Jackie Huba is the author of three books on customer loyalty. Her most recent book is Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, which outlines how the pop star has built a legion of loyal fans and the lessons that business can use to build their own loyal customers. We also talk about the benefits of taking on a persona that is completely different than who you are a person. As always lots of great tips and advice in this episode.
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