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204-2: Growing Your Biz Using Cro With K…arl staib

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Today I am excited about introducing you to Karl Staib. Karl specializes in Conversion Rate Optimization (aka CRO). In this episode we talk about understanding the micro versus the macro. How to spend less on your ads. Why you should interview your customer. Setting up KPI’s for growth. Tracking so that you can understand what’s not working. And lots more so be sure and bring something to take notes if at all possible.

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