Today I am excited about introducing you to Nir Eyal.
Nir is a super sharp guy that has a fascinating process of getting people to become hooked on your product or service, so that they will buy from you over and over while remaining a long-term client.
In this episode we talk about the hidden framework that Facebook uses to keep people engaged at a high level.
Nir is the author of a brilliant book entitled Hooked: How to Build Habit-Forming Products. This is a fast paced interview with lots of great information so be prepared to take notes if you possibly can.
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