#144 – In this episode am going to introduce you to Robbie Kellman Baxter. Robbie is the author of “The Membership Economy”. During this interview we talk about a brilliant strategy of shifting your business from a transactional model to a relationship model which I believe will apply to practically every business.
There’s several reasons why I love this change in the mindset. However from a business owner standpoint the financial benefits can transition you from a vicious seasonal up-and-down cycle sometimes profitable business to a consistently profitable business.
Beyond the shift from transactional to the relationship model there’s several other key things we talk about in this episode, so be sure and grab something to take notes with.
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