According to the recent algorithms of Google, contents of a web page play a vital role in getting the top rank in the search engine result page or SERP. Your web page is your medium of communicating with your target audience. Google wants you to be decent and choose the right language for the same. Make sure that this language can be indexed by Google easily and your audience can access them without much effort.
See more at: http://www.ezrankings.org/blog/top-ranking-google-through-good-content/
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