You have a website, and you have done a lot of things to improve the position of the same. You have added some of the best elements to your website so that it can impress the viewers. Nonetheless, have you ever notice your URL?
The URL is the address of your website. Have you ever thought of having a home without an address? No matter how well you decorated it until you can tell your friends about the address or the direction of your home, you cannot expect them to come and visit that place.
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