A common perception is that all businesses providing service to a customer must have a customer service culture, but this is not entirely true, especially in Nigeria. Even though all companies have customers, some companies focus more on their customer than others. A service culture exists when a company's efforts are centered on the customer and employees are motivated to take a customer-centric approach to their regular duties and work activities. This episode is focused on understanding the power of the ‘Service Culture’ and the rewards it can bring to businesses in terms of customer retention, loyalty and ultimately, profit.
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